Hanna Andersson Names New President & CEO

by Katie Lee

Portland, Ore. — Hanna Andersson, a leading premium children’s apparel and lifestyle brand, has hired Joelle Maher as president and chief executive officer, effective May 30, 2017. She joins the company from Sears Holdings Corporation.

Maher brings a distinguished 25-plus year track record of leadership and achievement in multi-channel global retail businesses to Hanna Andersson. Over the course of her career, Maher has held senior leadership positions at Gymboree Corporation, Levi Strauss & Company, Lucky Brand Jeans, Old Navy and Macy’s East, most recently serving as president and chief member officer at Sears Holdings Corporation.

In her role as president and CEO of Hanna Andersson, Maher will drive initiatives to accelerate growth, including extending the brand’s reach to new customers, deepening the company’s e-commerce capabilities, and continuing to build the brand across all channels. Maher will be based in Portland, Ore., where Hanna Andersson is headquartered.

Maher will succeed Adam Stone, who joined Hanna Andersson in 2005 and led the company as CEO since 2010. During his tenure, Stone continued to develop the brand, transforming the business from a catalog company into a highly successful omni-channel retailer with a strong e-commerce presence and 80 retail locations. 

“I have long admired Hanna Andersson, and I am delighted to join at this exciting time for the company,” says Maher. “Hanna Andersson has a deep emotional connection with customers, who are fiercely loyal to — and constant promoters of — the brand, which I have found to be critical for any concept to achieve sustained success. As a result, Hanna Andersson has established itself as one of the most prominent and fastest growing premium names in children’s apparel. I look forward to working closely with the entire leadership team and the company’s talented employees as we grow the brand and create an even larger base of passionate customers and promoters of our story.”

Hanna Andersson was founded in 1983 and is a leading premium children’s apparel and lifestyle brand. The company’s products are designed for babies, boys and girls, ages newborn to 12 years with a complementary assortment of women’s apparel. Hanna Andersson reaches its customers through catalog, e-commerce and 80 retail locations.

SOURCE: Hanna Andersson

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