Hawaiian Bros Plans 116 New Franchise Locations

by Katie Lee

Kansas City, Mo. — Hawaiian Bros, an island-inspired, award-winning, quick-service restaurant concept, has signed its fifth multi-unit development agreement with Rock Hawaiian LLC since launching its franchise program in late 2022.

Rock Hawaiian LLC is set to develop 18 Hawaiian Bros locations in the San Antonio, Texas, area in the coming years, starting with the acquisition of the Live Oak store this year. Rock Hawaiian owners Chris Aslam and Edith Diaz have a strong track record of developing successful multi-unit franchises. Since 2007, their restaurant group has been operating quick-service restaurants in the franchise space and operates 73 stores in Texas, Nevada and Utah. The group has been awarded Franchise of the Year for their Jack in the Box and Golden Chick locations and all of their units in each concept average significantly higher than average unit volumes for each system.

“Our group was fascinated by Hawaiian Bros offerings, culture and innovative business models,” says Aslam, CEO of Rock Strategic Group. “We’re thrilled to be a part of Hawaiian Bros with multiple building formats that help us grow in San Antonio, as it’s truly a strong market poised for future growth.”

Hawaiian Bros has attracted a growing list of multi-unit franchisees, all with over a decade of operational experience who can utilize their market understanding to propel rapid expansion.

“Rock Hawaiian is an excellent match for Hawaiian Bros franchise growth, bringing nearly 20 years of development and operations experience to the San Antonio market,” says Grant Kreutzer, vice president of franchise development. “As we near the completion of 2023, our first year franchising to collectively develop 116 locations in the coming years, we look forward to recruiting more mid-sized, best-in-class multi-unit franchisees in select markets.”

Hawaiian Bros owns and operates over 40 restaurants in eight states across America, and has expanded its franchise opportunities in 2023. For more information, visit https://hawaiianbros.com/franchise/ and www.hawaiianbros.com.

SOURCE: Hawaiian Bros

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