Ontario, Calif. — Heritage Grocers Group has appointed David Hinojosa as its new chief executive officer, following a comprehensive search led by the board of directors. Under Hinojosa’s leadership, Heritage plans to accelerate strategic growth across its banners while continuing to invest in fresh foods, operational excellence and community-driven retail experiences.
“Over the past several months, the board set out to identify a leader who brings exceptional industry experience and genuinely reflects the values that define Heritage Grocers Group,” says David Hirz, chairman of the board of Heritage Grocers Group. David’s operational expertise, humble servant-leadership style and deep experience in Hispanic and community-focused retail is deeply aligned with our commitment to authenticity, freshness and affordability.”
Hinojosa is an accomplished retail executive with more than three decades of experience across the United States, Australia and Asia. He began his retail career at age 17 as a part-time night stocker at Walmart while attending Whittier College. During his senior year, he was recruited by Texas-based H-E-B, where he went on to manage 10 stores and serve in both corporate and regional leadership roles over his 17-year tenure. His career then expanded internationally, first as executive vice president of Metcash in Sydney, Australia, and later as chief operating officer of Makro in Bangkok, Thailand. After returning to the United States, he held executive leadership roles at ShopRite in the Northeast before joining Vallarta Supermarkets as chief operating officer in 2023.
Heritage Grocers Group (HGG) is a leading specialty, ethnic food retailer offering a broad assortment of traditional and specialty grocery products to the communities it serves. Headquartered in Ontario, Calif., HGG operates 115 stores in six states: California, Texas, Nevada, Arizona, Kansas and Illinois, with a total of 58 stores under the Cardenas Markets banner, 29 stores under the El Rancho Supermercado banner, 21 stores under the Tony’s Fresh Market banner, and seven stores under the Los Altos Ranch Market banner. For more information, visit https://www.heritagegrocersgroup.com/.
SOURCE: Heritage Grocers Group, LLC