Northbrook, Ill. — On July 27, 2024, Hilco Consumer-Retail (HCR) acquired operations for Hanes Outlet and Maidenform stores. This strategic move aims to leverage HCR’s revolutionary RevUp program, which combines a state-of-the-art Virtual Store Management platform with retail experts. RevUp will enable us to achieve unparalleled brick-and-mortar performance by focusing on its store teams’ and its customers’ in-store experience. Customers should expect a new in-store experience rolled out over the coming weeks.
HCR’s priority is to retain the Hanes Outlet and Maidenform store teams. To that end, HCR is eager to work with landlords to gain their support, enabling HCR to maximize the size of the go-forward chain. HCR plans to work closely with landlords to ensure long term success of the new enterprise.
Among other things, as part of this transition, HCR will also introduce new corporate and operational leadership. These HCR team members have begun reaching out to all store teams to ensure clear communication and a smooth transition.
At the center of this acquisition is HCR’s RevUp program, which combines Restore for Retail’s Virtual Store Management platform and 30+ years of retail operational expertise, putting store teams and customers at the forefront of everything that happens in stores. RevUp represents the synergy of purpose-built technology, engaged people, and customer centric processes, culminating in a comprehensive solution for retail excellence that increases inventory turns, boosts sell-through, drives profitability, reduces costs and, most importantly, improves team morale and customer experience.
“This transaction underscores Hilco Consumer-Retail’s commitment to forge long term partnerships built on trust, transparency, strategic alignment and operational excellence,” says Ian Fredericks, president and CEO of HCR. “We are thrilled that Hanes selected us to continue their retail brick-and-mortar operations, and we are excited to hit the ground running with the dedicated store teams to improve our customers’ experience.”
Hilco Consumer – Retail is a trusted partner that delivers Virtual Store Management Technology, Capital Solutions, Inventory Solutions, Fixtures, Furniture and Equipment Monetization and M&A Facilitation. Hilco Consumer-Retail is part of Northbrook, Ill.- based Hilco Global.
SOURCE: Hilco Consumer-Retail