Fort Worth, Texas — HTeaO, a leading iced tea franchise, has hired Corey Horsch as chief financial officer. He bring extensive experience in scaling high-growth brands and is well-positioned to support HTeaO’s future growth trajectory.
“As HTeaO continues to grow across the country, we’re focused on building a world-class leadership team that will help us scale with excellence,” says Justin Howe, CEO and co-founder of HTeaO. “Corey’s financial background across some of the most recognized names in the industry will play a key role in strengthening our infrastructure, supporting our franchisees and ensuring we’re prepared for the road ahead.”
Horsch most recently served as CFO of Salad and Go, where he helped guide the brand through a significant period of growth, from 100 to 146 company-owned stores in 2 years. Prior to that, he held CFO positions at Gordon Ramsay North America and Sonic Drive-In, where he led financial strategies supporting both franchised and company-owned business models. Based in Fort Worth, Horsch will lead all financial functions at HTeaO and collaborate closely with franchise partners to strengthen systems, drive results and support long term expansion.
Blake Reid, who has been serving as CFO, will remain with the company and transition into the role of vice president of financial planning & analysis (FP&A), reporting directly to Horsch. Reid has been a key part of HTeaO’s financial leadership and will continue to play a central role in the company’s financial planning and performance strategy.
In January 2023, HTeaO announced a minority partnership with two Dallas-based private equity firms, Crux Capital and Trive Capital. The brand hit a significant milestone of 100 locations in early 2024. For more information, visit https://HTeaO.com/franchise/ and http://www.HTeaO.com.
SOURCE: HTeaO