Independent Appliance Retailer Recruits 2 Executives to Leadership Team

La Habra, Calif. — Howard’s, Southern California’s premier independent appliance retailer, has added Joy Banducci and Daryl Massy to its senior leadership team. Banducci joins the company as chief financial officer & technology officer, and Massy as senior vice president & chief merchant.

“Banducci brings more than 20 years of experience in finance, systems, IT and project management/operations,” says John Riddle, CEO of Howard’s. She comes to the company from Swann Communications where she served as CFO. Swann Communications is a global leader in smart home security systems that partners with Best Buy, Lowe’s, Amazon and other major retailers. Prior to her time at Swann, Banducci served as CFO/CIO of Manhattan Beachwear.

A longtime merchandising professional, Massy grew up in the major appliance industry, spending more than 20 years with hhgregg. During his time with the firm, he worked his way up from sales consultant to vice president of merchandising for appliances.

“Howard’s is poised to more than double its share of the distinguished and demanding Southern California market,” adds Riddle. “Now, more than ever, we need visionary leaders to help us achieve our bold and dynamic goals. Joy and Daryl are going to help guide our team as we appeal to a broader audience, allowing Howard’s to grow across the western U.S.”

In addition to the growth of its leadership team, Howard’s continues its aggressive, strategic expansion throughout Southern California. Howard’s launched its West Los Angeles location on LA Brea and Willoughby in April and looks forward to the grand opening of its Huntington Beach, Tustin, Agoura Hills, Murietta and Vista experience centers later this year. The retailer possesses large showrooms throughout Los Angeles, Orange, San Bernardino and Riverside counties.

Howard’s is Southern California’s premier independent appliance retailer. There are currently 15 Southern California Howard’s locations in the company’s portfolio, with plans to expand throughout the Western U.S., focusing on reshaping the retail experience. For more information, visit




SOURCE: Howard’s

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