Indian Fast-Casual Concept ‘Curry Up Now’ Opens First East Coast Location

by Katie Lee

Atlanta — Curry Up Now, a fast growing Indian fast-casual concept in the United States, will open its first franchise location on July 30, 2019 in Decatur, Ga. The new greater Atlanta area storefront is the brand’s first East Coast location and is part of a multi-unit franchise deal with experienced local franchise group Curry Up Now Atlanta. As part of this deal, four additional franchise locations are expected to open in greater Atlanta by the end of 2021, including in Madison Yards and The Interlock.

“Curry Up Now has been serving innovative Indian eats to its demanding West Coast customer base for a decade, and we knew timing was right to introduce the one-of-a-kind comfort Indian street food to the East Coast for the first time,” says a spokesperson for Curry Up Atlanta Group. “We’re proud to open the brand’s first franchise location and first location on the East Coast. With authentic flavors and fresh ingredients at its core, we’re confident in the success Curry Up Now will have in the greater Atlanta area as we rapidly open new locations over the next 2 years.”

This new storefront joins Curry Up Now’s expanding roster of successful locations, as the brand currently operates three food trucks and six brick-and-mortar corporate locations throughout Northern California. The brand has also solidified multi-unit franchise deals in nearly every major region throughout the country, including Sacramento and Orange County, Calif.; Salt Lake City; Newark, N.J.; and Colorado.

Founded in 2009 by a husband-and-wife team, Akash and Rana Kapoor, Curry Up Now has seen increasing demand for its fresh, flavorful ingredients and menu items that offer an innovative spin on traditional Indian cuisine.

Curry Up Now is partnered with Fransmart, an industry leading franchise development company that has helped to grow Five Guys Burgers and Fries, The Halal Guys and Qdoba Mexican Grill. Curry Up Now has more than 45 franchise locations currently in development, along with multiple market details in the works in more than five states nationwide. For more information, visit

Curry Up Now was established in 2009 by Akash Kapoor and his wife Rana, as well as co-founder and now senior vice president of operations, Amir Hosseini. Curry Up Now currently operates six brick-and-mortar corporate locations and three food trucks in California’s Bay Area, and has both corporate and franchised units in development across California, New Jersey and the greater Atlanta, Georgia area. For more information, visit



SOURCE: Curry Up Now

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