IT’SUGAR Opens its Largest Store to Date in San Francisco

by Katie Lee

Fort Lauderdale, Fla. — IT’SUGAR, one of the largest specialty candy retailers in the U.S., has opened its newest and largest candy department store at San Francisco’s Fisherman’s Wharf. Spanning nearly 30,000 square feet and three floors, this massive candy department store is full of immersive candy experiences celebrating the world’s most popular and iconic “sugary” brands.

“We are extremely excited to bring the ultimate sugar high to one of the world’s most visited tourist attractions — Fisherman’s Wharf — with our largest store yet,” says Jeff Rubin, founder and CEO of IT’SUGAR. “Our massive candy department store will be a feast for the senses, offering a unique experience unlike any other.”

The IT’SUGAR candy department store features departments from various sweet brands, including Sour Patch Kids, Reese’s, Oreo, Nerds, Swedish Fish, M&M’s, Skittles, Kellogg’s and more. The store also boasts sections dedicated to retro favorites, treats from around the world, TikTok-inspired goodies and much more. Additionally, it features a Lollipop Garden paying homage to San Francisco and a massive IT’SUGAR faux gumball wall.

San Francisco’s Fisherman’s Wharf is a world-famous tourist attraction and a thriving and vibrant local neighborhood and commercial area. It is also home to world-class dining, shopping, hotels and entertainment.

Founded by Rubin in 2006, IT’SUGAR has become one of the largest specialty candy retailers in the world with over 100 locations in U.S. and Canada. IT’SUGAR is a member of BBX Capital, Inc.’s family of companies and a subsidiary of BBX Sweet Holdings. For more information, visit

BBX Capital, Inc. is a Florida-based diversified holding company whose principal holdings include BBX Capital Real Estate, BBX Sweet Holdings and Renin. For more information, visit






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