San Diego — Jack in the Box Inc. has introduced its new off-premise-only restaurant prototype with the opening of a new location in Tulsa, Okla. The new prototype was designed to meet the continued increasing demand for drive-thru service and digital ordering. At only 1,350 square feet, the restaurant features a double y-lane drive-thru, a walk-up window for ordering, dual assembly kitchens and a dedicated pickup window for mobile and third-party delivery orders.
The goal of the new prototype is to reduce buildout costs by around 20%, while also increasing real estate flexibility. The new model is designed for freestanding locations, but can be adapted to fit in a variety of spaces such as convenience stores, travel plazas and end-cap locations.
Eye-catching design elements include a “big red box” on the façade that pays homage to the brand’s namesake, and exterior lighting that turns to the brand’s signature purple to signify its late-night menu hours. Features like these will attract new customers and loyal fans to the iconic burger franchise.
“The introduction of this new prototype is a huge boost to our nationwide growth efforts,” says Tim Linderman, chief franchise and corporate development officer for Jack in the Box. “With the benefits of increased drive-thru efficiency and streamlined operations, this new model makes the Jack in the Box franchise opportunity more appealing for customers and franchisees alike.”
For more information, visit www.JackInTheBoxFranchising.com.
Jack in the Box Inc., founded and headquartered in San Diego, is a restaurant company that operates and franchises Jack in the Box®, one of the nation’s largest hamburger chains with more than 2,200 restaurants across 21 states, and Del Taco®, the second largest Mexican-American QSR chain by units in the U.S. with approximately 600 restaurants across 16 states. For more information, visit www.jackinthebox.com and www.deltaco.com.
SOURCE: Jack in the Box Inc.