JCPenney Hires New SVP, Chief Digital Officer

Plano, Texas — J. C. Penney Company, Inc. has hired Karl Walsh, an executive with more than 18 years of e-commerce expertise, as senior vice president, chief digital officer. Walsh will report to Shawn Gensch, executive vice president, chief customer officer.

“We are thrilled to welcome Karl to JCPenney as we drive the renewal of our company and showcase our brand strategy through exceptional, seamless experiences for our customers,” says Gensch. “Nearly 90% of shoppers begin their path to purchase online, so Karl’s background of building and executing digital strategies for global brands will help us improve our e-commerce offering and drive traffic across all channels.”

In his new role, Walsh will lead strategic advancements of the company’s digital platforms and bring the customer experience to life. Most recently, he was chief digital officer at Pandora® Jewelry, where he grew its global e-commerce business and increased cross-channel consumer engagement.

J. C. Penney Company, Inc., one of the nation’s largest apparel and home retailers, has approximately 850 stores across the United States and Puerto Rico. For more information, visit



SOURCE: J.C. Penney Company, Inc. Holding Company

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