JCPenney Names EVP, Chief Customer Officer

by Katie Lee

Plano, Texas — J. C. Penney Company, Inc. has named Shawn Gensch as executive vice president, chief customer officer, effective June 3, reporting directly to CEO Jill Soltau. He joins the company from Sprouts Farmers Market.

“I am delighted to welcome Shawn to JCPenney. His appointment fills a vital component of our executive leadership team,” says Soltau. “His proven leadership in brand management, digital marketing, analytics, mobile applications and customer loyalty programs makes him the ideal candidate to join our team.”

In this role, Gensch will oversee all aspects of the company’s marketing strategies and initiatives including digital, advertising, creative design, customer research, loyalty, analytics and insights, social media, sales promotions and planning, and events marketing.

A highly accomplished executive with 25 years of experience in marketing and finance, Gensch joins JCPenney from Sprouts Farmers Market. There he served as chief customer officer and drove key strategic initiatives related to Sprouts’ brand repositioning, digital engagement, website redesign, new mobile application, as well as a successful new store prototype. Gensch also spent 10 years at Target Corporation.

J. C. Penney Company, Inc., one of the nation’s largest apparel and home retailers, has over 860 stores across the United States and Puerto Rico. For more information, visit


SOURCE: J. C. Penney Company, Inc.

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