Manasquan, N.J. — Jersey Mike’s Subs has appointed Stacy Peterson as president and chief operating officer. Peterson is a restaurant industry veteran who has led revenue-driving initiatives in various leadership roles, including at fast-growing global brands.
In her new role, Peterson will lead Jersey Mike’s U.S. operations and oversee marketing and technology, drawing on her extensive experience to drive innovation and operational excellence, accelerate digital transformation and strengthen the company’s leadership in the marketplace.
“As we continue to build out our strategic growth plan to support global expansion, I am proud to welcome Stacy to the Jersey Mike’s leadership team,” says Charlie Morrison, chief executive officer of Jersey Mike’s. “Stacy was a key player in the growth and success of Wingstop when we partnered together there, and I look forward to bringing her expertise in digital, marketing and operations to Jersey Mike’s to accelerate our growth.”
Peterson joins Jersey Mike’s after serving as chief executive officer at Jeni’s Splendid Ice Creams, where she led the company through a significant phase of growth and innovation. She previously spent nearly a decade at Wingstop, ultimately serving as chief revenue & technology officer after holding multiple senior roles across marketing, innovation, technology and operations. Earlier in her career, she held leadership positions at Service King Collison Repair Centers, CB Richard Ellis, FedEx Office and Blockbuster.
Founded in 1956 as Mike’s Subs with one location in Point Pleasant, N.J., Jersey Mike’s has grown into a premier franchisor with more than 3,000 locations in the U.S. and Canada. For more information, visit www.jerseymikes.com.
SOURCE: Jersey Mike’s Subs