Joe’s Expands its Retail Strategy to the Middle East

by Nate Hunter

Los Angeles — Joe’s Jeans has opened its first store in Dubai, United Arab Emirates. This marks the first of at least seven stores that will open in the Middle East.


Los Angeles — Joe’s Jeans Inc. has expanded its retail store strategy through the opening of its first store in Dubai, United Arab Emirates, at the Mirdif City Centre, a world-class shopping destination with over 200 stores new and unique to the Northern Emirates.

The Joe’s® retail store is part of an agreement with MultiTrend International to open at least seven stores in conjunction with exclusive rights to operate retail locations and market the Joe’s® brand in Bahrain, Egypt, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia and United Arab Emirates.

MultiTrend, a member of the Al-Homaizi Group, is a franchisee or licensee in the Middle East for numerous brands, including Destination Maternity, a leading retailer for maternity apparel.

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