Newport Beach, Calif. — Juice It Up!, a leading handcrafted smoothie, raw juice and açaí and superfruit bowl chain, has opened three new locations in the first half of the year, debuting in Long Beach, Bakersfield and Reedley, Calif., with another nine locations on track to open this year. With 30+ locations in the development pipeline, Juice It Up! is set to reach its 100-location milestone by the end of 2024, setting the brand on pace to surpass its 200-unit goal by 2028.
“We are extremely happy to close the first half of 2024 with exceptionally strong sales, growing average unit volumes and a promising franchise development outlook — all of which are key to the foundation we’ve established for continued success and growth,” says Chris Britt, co-chairman and co-owner of Juice It Up! “We are well positioned to maintain this momentum through the second half of the year.”
Adds Ed St. Geme, co-chairman and co-owner: “We could not be more excited about the sizeable opportunity in front of us in development, including plans to expand our footprint aggressively in new markets across the U.S. and reach the 100-store milestone before year’s end.”
Committed to doubling its unit count to approximately 200 locations within the next 4 years, Juice It Up! has recently seen a significant uptick in interest among franchise partners in Central and Northern California, and in several states outside of California, including Arizona, Oklahoma and Texas. In fact, the brand signed four new development deals in 2024’s first half, including new opportunities in Arizona and Oklahoma. The brand currently operates 90 locations in five Western states, with more than 30 new stores in its development pipeline.
Juice It Up! was founded in 1995 with its franchise support center now located in Newport Beach, Calif. With nearly 120 locations open and under development across California, Arizona, New Mexico, Oregon and Texas, the company is showcasing a new restaurant design, strong new digital mobile ordering technology, a heavier focus on functional products and ingredient transparency. For more information, visit www.juiceitupfranchise.com.
SOURCE: Juice It Up!