Lausanne, Switzerland — KFC Europe is opening one of its most iconic European flagship stores, located at the heart of historical Rome near the renowned Trevi Fountain. This landmark launch is a testament to KFC’s continued growth throughout Europe.
As one of the fastest growing retail brands in the world, KFC opens a new restaurant somewhere around the world once every 3.5 hours. The choice of Rome as the site for one of the first Western European flagship stores was a natural choice and reflects the brand’s rapid growth across Europe and beyond.
The Rome flagship signals a pivotal step in KFC’s broader strategy to accelerate its presence throughout Europe. Following the successful launch of the Prague flagship last year, KFC continues its expansion journey with plans to open additional flagship stores in key European cities over the coming years.
KFC has more than 2,200 restaurants across 40 countries, with an emphasis on iconic locations that mirror the unique spirit of each city. As part of its growth plan, KFC aims to double the number of restaurants across Europe within the next 5 years.
“We are thrilled to bring our most modern and ambitious flagship to Rome, and this next to the Trevi fountain! This opening marks a significant milestone in our journey to establish KFC as a leading brand across Europe, and reflects our strategic focus on iconic locations that bridge history and modern relevance,” says Dhruv Kaul, managing director, KFC EMEA.
With approximately 10,000 square feet spanning two floors, the new flagship in Rome stands as the largest and one of the most technologically advanced KFC restaurant in Europe to date, blending Roman heritage with cutting-edge design, sustainability and technology. Located just a few steps away from the world famous Trevi Fountain, this flagship is the one of the first in Europe to offer its consumers KWENCH by KFC that brings a new range of specialty drinks and offers a unique digital-first environment that invites guests to engage with the brand in new ways.
The flagship’s unique architectural concept pays homage to Rome’s rich heritage while embracing contemporary trends. The Rome flagship is a cornerstone in KFC’s broader vision to redefine quick-service dining in Europe, combining tradition and modernity.
KFC, a Yum! Brands Inc. company, is the world’s leading restaurant chain serving fried chicken and a company with a rich history of success and innovation. It all began with Colonel Harland Sanders, the brand’s founder. He invented the Original Recipe, the recipe containing an inimitable secret blend of herbs and spices, still prepared today and characteristic of the brand. For more information, visit www.kfc.it.
Yum! Brands Inc. also includes the brands Pizza Hut, Taco Bell and The Habit Burger Grill. With more than 53,000 restaurants in over 155 countries, Yum! Brands is one of the largest restaurant companies in the world.
SOURCE: Yum! Brands Inc.