Mebane, N.C. — Kingsdown, Inc., the nation’s largest independent and employee-owned mattress manufacturer, has signed a new licensing agreement with Chinese bedding producer and retailer, Roth Bedding Technology International Limited, to open 500 stores over the next 5 years.
The move will position Kingsdown as the largest luxury mattress brand sold in the world’s fastest growing consumer market.
In 2015, the first year of the program, 65 stores in China are slated to open, two of which celebrated grand openings in February. Through the agreement, stores will only carry Kingsdown bedding and furniture products manufactured by Roth.
Kingsdown entered the Chinese market with its Sleep to Live and bedMATCH brands in 2012 and has enjoyed growth with other major bedding manufacturers and retailers. The Roth partnership and significant number of branded stores mark an initiative to increase and strengthen the brand’s presence in China, taking advantage of the demand for an American brand with a rich history in handcraftsmanship and style. The Kingsdown stores will sell popular Kingsdown collections, as well as products specifically designed and developed for the Chinese marketplace.
Kingsdown, Inc. founded in 1904 and headquartered in Mebane, N.C., is a manufacturer of premium mattress systems serving leading retailers across the United States and in more than 20 countries. International offices are located in Tokyo and Melbourne. Kingsdown, Inc., through a licensee and franchise network, currently operates over 90 MySide / Sleep to Live retail outlets in China. For more information, visit www.kingsdown.com.
SOURCE: Kingsdown, Inc.