Atlanta — Krispy Krunchy Chicken®, one of the fastest-growing hot food concepts in the convenience store business with over 3,200 locations, is celebrating 2024 as an outstanding year of growth, menu innovation and operational improvements. The brand continues to reset expectations in the c-store foodservice space, supplying high-quality, craveable menu items to successful operators throughout the country.
The brand opened 605 stores in 2024, and projects that it will exceed this number for new stores in 2025. With a new organizational structure and new products, partners and platforms, Krispy Krunchy Chicken is accelerating its national expansion.
“We’ve grown on the solid foundation of prioritizing the profitability of our operators through a cohesive brand strategy, strong foundational partnerships and a focus on innovation,” says Jim Norberg, CEO of Krispy Krunchy Chicken. “These efforts have driven a significant increase in interest throughout the industry, and we continue to be sought out as the preferred foodservice offering,”
To support its continued growth, the company is focusing on collaboration across sales, operations, marketing and supply chain to enhance the brand experience.
Rolling out third-party delivery, featuring partners like DoorDash, UberEats and GrubHub, was a focus in 2024 and has already started to pay off. Consolidating third-party providers into one menu management tool through OLO, Krispy Krunchy began signing up stores mid-year and ended the year with nearly 500 stores on the platform. The tool has lowered commission fees for most operators and has reduced complexity by allowing stores to eliminate multiple tablets from multiple partners.
“On Thanksgiving, we saw our volumes nearly double, and Christmas Day delivered sales at nearly four times our usual rate,” says Norberg. “Our operators have been extremely satisfied with this program, and we’ll be expanding it throughout 2025.”
Krispy Krunchy Chicken (KKC), founded in Louisiana in 1989, is a quick-serve solution for convenience stores, truck stops, universities, casinos and big box retailers across the U.S. The store-in-store concept allows licensees to increase their in-store profitability and drive frequency.
Krispy Krunchy Chicken operates more than 3,200 retail locations across 47 states in the United States and is rapidly expanding. For more information, visit http://krispykrunchy.com/partnering and www.krispykrunchy.com.
SOURCE: Krispy Krunchy Chicken