New York City — La Bonne Brosse, the Parisian brand revolutionizing the art of hair brushing, is opening its first U.S. store in New York City. Alongside this milestone, the brand is expanding nationwide through selective retail partnerships with Bloomingdale’s and BEAUTYSPACE, as well as online.
“Opening our first U.S. department store in New York City marks an exciting new chapter for La Bonne Brosse,” says Flore des Robert and Pauline Laurent, co-founders of La Bonne Brosse. “We’re honored to partner with Bloomingdale’s and BEAUTYSPACE to share our vision of French craftsmanship and mindful beauty, transforming the simple act of brushing into a true ritual of self-care.”
The new New York store offers a curated, service-driven experience where clients can receive personalized advice to discover the perfect brush. The full La Bonne Brosse collection will be available both in-store and online.
“We are delighted to introduce La Bonne Brosse into our retail portfolio at Bloomingdale’s in a way that feels both intentional and elevated,” says Noah Rosenblatt, president of BEAUTYSPACE. “The harmony of haircare tools and fashion reflects a modern expression of beauty — sophisticated, aspirational and deeply personal. At BEAUTYSPACE, our teams take pride in curating the industry’s most distinguished hero brands and nurturing the icons of the future.”
La Bonne Brosse is a French luxury hairbrush brand that transforms everyday haircare into a mindful ritual. Crafted with natural boar bristles and vegan nylon fibers, each brush gently detangles, nourishes and stimulates the scalp for healthier, more radiant hair. Combining traditional French craftsmanship with sustainable materials, La Bonne Brosse delivers products that embody elegance, efficacy and thoughtful beauty.
Bloomingdale’s is America’s only nationwide, full-line, upscale department store. A division of Macy’s, Inc., it currently operates 32 Bloomingdale’s stores, 22 Bloomingdale’s The Outlet stores, and four Bloomie’s stores in California, Connecticut, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas, Virginia and Washington. In addition, Bloomingdale’s has an international presence with a location in Dubai and Kuwait. Founded in 1872, the iconic retailer celebrated its 150th anniversary in 2022. For more information, visit www.bloomingdales.com.
SOURCE: La Bonne Brosse