Lids Teams Up with NBA to Open Second NBA Store in the U.S.

by Katie Lee

Houston — The National Basketball Association (NBA) opened a new NBA Store location on Nov. 3 in Houston. The new store, located at The Galleria in Uptown Houston, marks the league’s second flagship store in the U.S. following its New York City store in 2015. As part of the league’s partnership with Lids and Fanatics, Lids will oversee the operations for the NBA Store.

The new 7,500-square-foot store features a broad range of official NBA and WNBA merchandise and memorabilia. The store also features a customization area — a signature feature available in most Lids retail stores — where fans can personalize NBA jerseys and hats for all 30 NBA teams, interactive window displays and a “center court” experience which will highlight special product collections and serve as an event space.

“The NBA has a vibrant fanbase in Houston, and we are thrilled to bring the NBA Store to their doorstep,” says Lisa Piken Koper, head of apparel & sporting goods, NBA. “Through a wide range of merchandise and interactive activations, we will deepen our ties to the Houston basketball community and find unique ways to engage our fans through a truly immersive retail experience.”

The NBA has more than 400 NBA-branded retail stores and attractions across the world, including flagship NBA Stores in New York City and London, also operated by Lids.

Lids Sports Group is the largest licensed sports retailer in North America, selling fan and fashion-oriented headwear and apparel across the North America, Europe and Australia through over 2,000 retail locations. Indianapolis-based Lids Sports Group operates stores under the Lids, Locker Room by Lids, Fanzz, Yankees Clubhouse Shops, Dodgers Clubhouse, Cardinals Clubhouse and numerous other nameplates. Lids also has locations within select Macy’s department stores nationwide.


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