Lila Maternity to Open its First Retail Store

by Katie Lee

Nashville, Tenn. — Lila Maternity, designers of modern and comfortable maternity gowns, has officially moved into the future home of its first retail shop, located in Hendersonville, Tenn., near Nashville. Founded by a military vet and former Mrs. USA, Lila Maternity is best known for its stylish and reimagined labor gowns for pre- and postpartum women, which have become a social media phenomenon. A grand opening is planned for March 15-17.

Lila Maternity’s debut retail shop is the next step in the company’s expansion into more areas of maternal wellness. A dedicated childbirth classroom will be an ongoing opportunity for newborn classes at the store, inviting groups to hold courses for maternal care professionals.

“I couldn’t wait any longer to share the news of our first retail store!” says Lila’s founder, Caitlyn Schollmeier, a labor and delivery nurse and doula. “What started as a brand born out of a hospital bed has elevated the hospital experience for thousands of women like myself. We’re currently in talks with mom and baby vendors and leading labor and delivery professionals to fine-tune the details before our anticipated grand opening!”

Lila Gowns are accessible from the front, opening fully at the belly and chest to make skin-to-skin and medical care easy while giving the wearer coverage in the back. The brand provides a culturally and size-inclusive collection that improves the hospital experience.

“We envision the Lila Maternity store becoming a go-to for everything pre- and postpartum moms and their babies need in our community,” says Schollmeier. “As a brand founded in Nashville, our roots run deep in the area and our commitment couldn’t be stronger to make our retail store a place of shopping, learning and connecting with families.”

To date, Schollmeier has gained nearly 1 million followers on TikTok and sold 2,500 original gowns online. “I officially launched Lila only 2 days before the unexpected early arrival of my twin boys,” she says. “Our first preorder launch was scheduled to happen the very next day.”

Nashville, Tenn.-based Lila Maternity offers premium birth and postpartum wear designed by a labor and delivery nurse and doula as an alternative to a hospital gown. The original labor and postpartum gown is designed with actual labor in mind, intended to provide accessibility to your medical team while still being stylish and comfortable for you. For more information, visit

SOURCE: Lila Maternity

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