New York City — Following 15 years of tremendous growth, LILYSILK, the world’s leading silk brand, has opened its highly-anticipated store location in the Meatpacking District in New York City. The doors are now open to the public at 654 Hudson St.
LILYSILK’s new store location gives its dedicated consumers a way to experience the brand in real life. Matching the brand’s clean aesthetic, this stunning new location has an elevated, clean interior with green and white accents and serves as a community hub for fans of the brand to shop.
Known for its luxurious silk clothing, sleepwear and home essentials, LILYSILK leads with the mission to inspire people to live spectacular, sustainable lives. This January, the brand is celebrating its 3-year anniversary with TerraCycle as an effort to encourage its consumers to responsibly recycle their worn goods. To continue this partnership, LILYSILK will be begin to offer an onsite recyclable bin for consumers to take part in sustainable efforts.
“We are excited to announce the opening of our first concept store in Manhattan’s Meatpacking District,” says David Wang, CEO of LILYSILK. “This space is more than just a store — it’s an immersive experience that brings our brand’s timeless elegance and luxurious aesthetic to life, while also celebrating our commitment to sustainable fashion and accessible luxury. We invite you to explore and experience the essence of LILYSILK in a unique and vibrant setting. Join us in this monumental moment as we grow together with the community.”
To bring the brand’s vision to life, LILYSILK partnered with Southern California-based interior design company, ViaClover, whose past clients include Goop, Fendi, Reformation and Louis Vuitton to name a few. ViaClover’s experience in high-profile clients and their high attention to detail has transformed LILYSILK’s space to perfectly reflect the brands aesthetic.
SOURCE: LILYSILK