Liz Claiborne To Change Name

by Nate Hunter

New York City — In May 2012, Liz Claiborne, Inc.’s new name — Fifth & Pacific Companies — will take effect, following the recent sale of the brand to J.C. Penney.


New York City — Liz Claiborne Inc. is changing its name to “Fifth & Pacific Companies” to better communicate its strategic focus on growing its three global lifestyle brands (Juicy Couture, kate spade and Lucky Brand) and reflect the sale of the Liz Claiborne namesake brand to J.C. Penney, among other recent transactions. The change is expected to be effective in May 2012.

“While it’s difficult to replace an iconic name like Liz Claiborne, we believe that Fifth & Pacific Companies telegraphs who we are today — taking inspiration from New York and California, while describing our reach and our potential,” says William L. McComb, CEO of Liz Claiborne Inc.

McComb continues: “The new Fifth & Pacific Companies is financially stronger, with a healthy balance sheet and significantly reduced operating risk and complexity. Moreover, we are anchored by three, high-growth retail-based brands with significant expansion potential in global markets.”

For more information, visit the new corporate website at




SOURCE: Liz Claiborne, Inc.

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