Richmond, Va. — LL Flooring Holdings, Inc., a leading specialty retailer of hard-surface flooring in the U.S., has made three new leadership team appointments, effective July 10, 2023. Robert L. Madore has been appointed as executive vice president, chief financial officer, replacing interim CFO Terry Blanchard; Andrew W. Wadhams has been named senior vice president, retail and commercial sales; and Laura Massaro has been named senior vice president, chief marketing officer.
“The board of directors and I are pleased to welcome an executive of Bob’s caliber as LL Flooring’s next CFO, and look forward to benefitting from his deep retail, financial and leadership experience,” says Charles Tyson, president and CEO. “Bob has a proven track record of building strong finance organizations that help support sustainably growing brands, and we’re excited to leverage his wealth of knowledge as we execute our growth strategies to continue positioning the company for long term success.”
Tyson adds: “We are also pleased to welcome Laura as LL Flooring’s chief marketing officer and Andrew to lead our retail and commercial sales organization. Laura has developed and led marketing campaigns for some of the most well-known brands in the world, and we are excited to leverage her experience and insight as we continue building awareness of our brand. In addition, Andrew is a seasoned sales executive with an acute understanding of how to deliver an extraordinary customer experience and a proven track record of exceeding growth and profitability goals. Laura and Andrew are highly talented brand-building executives who will be strong assets to our leadership team as we continue to deliver the high touch service of an independent flooring retailer combined with the value and convenience of a national brand serving both the professional and consumer segments.”
Madore brings more than 30 years of public company management, finance and accounting experience, a record of leading and scaling financial operations while strengthening business performance, and extensive knowledge of the retail industry. He has served as an agent of change in leading matrix organizations and cross-functional teams, with proven success in implementing process improvements and executing strategies that positively impact the bottom line and increase market share. He most recently served as interim chief financial officer of F45 Training Holdings, Inc., a global fitness franchisor, since February 15, 2023. Prior to joining F45, he served as CFO of The Cronos Group, a global cannabinoid company. Prior to that, Madore served as CFO of American Eagle Outfitters, Inc. and CFO of Ralph Lauren Corporation.
An accomplished retail and consumer products executive, Wadhams most recently served as principal of The Wadhams Group, a company he founded to help brands define their offering, align and streamline practices and deepen connections to customers. Prior to this, he spent half a decade at California Closets, where he served as COO. Previously, Wadhams served in a number of operational roles at One Medical Group, Inc. and Knowledge Universe. In addition, Wadhams spent over 12 years in field leadership positions with Gap, Inc.
Massaro brings more than 20 years of marketing experience across a variety of brands and sectors. Most recently, she served as director of integrated marketing at Delta Air Lines.
LL Flooring is one of the country’s leading specialty retailers of hard-surface flooring with more than 440 stores nationwide. For more information, visit https://investors.llflooring.com.
SOURCE: LL Flooring Holdings, Inc.