Luxury Retailer Borsheims Promotes 4 on Executive Team

by Katie Lee

Omaha, Neb. — Borsheims, one of the nation’s largest independent jewelry stores based in Omaha, Neb., has promoted four key members of its executive team: Adrienne Perry, Sean Moore, Julie McAlpine and Andy Brabec. These newly created roles will help Borsheims deliver the signature service customers have come to know and expect of the over 150-year-old luxury retailer and position the company for continued growth and success in the future.

Adrienne Perry has been promoted to chief revenue officer. As CRO, Perry will steward Borsheims’ sales divisions toward continued growth while aligning departments to create a seamless omnichannel experience. Perry has been with Borsheims for 19 years, where she began as a marketing specialist before her promotion to director of marketing in 2007 and director of marketing and business sales in 2013. She was most recently promoted in 2019 to vice president and officer.

Sean Moore, a 32-year veteran of Borsheims, has been promoted to vice president of luxury sales. In this new role, Moore will continue to use his unmatched expertise in the luxury market to source unique and rare merchandise while working cross-functionally to provide exceptional customer service for Borsheims’ luxury clientele. Moore started his career at Borsheims as a seasonal sales associate before serving as an assistant to Borsheims’ executive vice president in 1993. He became the director of sales in 2010.

Julie McAlpine has been promoted to vice president of merchandise. McAlpine has successfully directed Borsheims’ buying strategies and inventory for the past 8 years and will continue to do so as the VP of merchandise. McAlpine started her career with Borsheims 25 years ago as a seasonal sales associate. She became the director of merchandise in 2015.

Andy Brabec has been promoted to vice president of marketing and e-commerce. In his new role, Brabec will be responsible for innovating and elevating the Borsheims brand to increase customer acquisition and loyalty. He started his career at Borsheims in 2016 as the director of e-commerce before becoming the director of marketing and e-commerce in 2019.

Borsheims is one of the nation’s largest independent jewelry stores and a member of the Berkshire Hathaway family. With an international clientele spanning 50 states and six continents, Borsheims continues to operate with the vision that has guided the company for more than 150 years.

SOURCE: Borsheims

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