Mamoun’s Falafel Opens 10th Location, With 50 in Development Nationwide

New York City — Mamoun’s Falafel, the fastest growing Middle Eastern fast-casual restaurant in North America, has opened its fifth location in New Jersey, with plans for two more to open by the end of the year. The new restaurant, located at the Wall Promenade shopping center in Wall, N.J., marks the 10th location nationwide.

The concept’s New Jersey partner, Prospect Capital Restaurants, signed a multi-unit franchise agreement to continue bringing Mamoun’s Falafel throughout the state of New Jersey. Prospect Capital Restaurants is responsible for existing franchise locations in Wall and New Brunswick, with two additional locations currently under development in Paramus and East Rutherford. Mamoun’s Falafel also has corporate locations in Hoboken and Princeton, as well as an additional franchise location in Fort Lee.

“More and more diners are looking for globally influenced cuisine as well as healthier options, and we are able to offer the diverse menu they crave,” says Mamoun’s CEO Hussam Chater. “The growth momentum seen by our fifth New Jersey restaurant — and 10th location nationwide — is a significant turning point for the concept, as we start to push outside of our traditional urban roots and explore suburban settings. We intend to penetrate markets across New Jersey and beyond.”

In addition to the five existing New Jersey locations, the fast-casual concept currently has five other locations throughout the East Coast: three in New York in the West Village, East Village and Syosset; one in New Haven, Conn., and one in Philadelphia. More than 50 locations are in development nationwide, including eight locations in Southern California, six locations in Atlanta and five locations in Chicago.

Founded in Greenwich Village in 1971, Mamoun’s Falafel has established a reputation of being the most authentic and flavorful falafel in New York City.

Mamoun’s Falafel has partnered with Fransmart, the industry-leading franchise development company behind the growth of brands like Five Guys Burgers and Fries, and Qdoba Mexican Grill, as its exclusive franchise development partner to grow the brand. For more information, visit

Mamoun’s Falafel Restaurant is a New York City institution and one of the oldest falafel restaurants in New York. Mamoun’s Falafel currently operates 10 locations in New York City, New Jersey, Pennsylvania and Connecticut. For more information, visit

As the leading franchise development firm in the country, Fransmart turns emerging restaurant concepts into successful national and global brands. Founded by Dan Rowe, Fransmart’s current and past franchise development portfolio brands have opened more than 5,000 restaurants worldwide. For more information, visit


SOURCE: Mamoun’s Falafel

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