New York City — Meta Lab is opening a New York City flagship location at 697 Fifth Ave. Meta signed a 10-year lease agreement with Vornado Realty Trust for Meta Lab New York to occupy the entire five-level, 15,000-square-foot townhouse building adjacent to the base of the St. Regis Hotel. This marks the first flagship retail location for Meta in Manhattan, following its initial flagship store opening in Los Angeles in 2025.
Meta Lab is a people-first experiential retail space that reimagines traditional shopping as a celebration of community, culture and creative self-expression. Designed for hands-on discovery, Meta Lab invites visitors to experience Meta’s leading AI glasses and virtual reality headsets, making it easy to understand how the technology works and imagine how it fits into everyday life. Each location is shaped by its neighborhood, co-created with local artists and communities around distinct creative themes, and brought to life in an authentic, welcoming space.
“We’re proud to make a long term commitment to Fifth Avenue, the heart of U.S. retail,” says Matt Jacobson, vice president and creative director, wearables, at Meta. “Our people-first approach to experiential retail is rooted in culture, creativity and self-expression, and it’s driving meaningful sales and awareness of our products. Placing our flagship store alongside the brands that help define culture, will distinguish Meta Lab from traditional consumer electronics retail. There’s no better home than NYC to innovate on retail, and we’ll continue to celebrate the community while making our products easy to see, try and understand.”
“As evidenced by Meta Lab’s immediate and tremendous success during its introductory pop up at this location, Fifth Avenue remains one of the most attractive retail corridors in the world for today’s most innovative and iconic brands,” says Glen Weiss, Vornado’s executive vice president and co-head of real estate. “We are thrilled to further extend our long-standing relationship with Meta and applaud their permanent entry into New York City’s retail landscape.”
Meta Lab New York joins Meta Lab Los Angeles as flagship retail locations. Meta also operates a retail location in Burlingame, Calif. The company recently launched pop-up boutiques in Las Vegas and Honolulu and plans to open additional retail locations throughout 2026.
Vornado is a fully integrated real estate investment trust (REIT) with a 26 million square-foot portfolio of premier New York City office, retail and multifamily assets and the developer of the new PENN DISTRICT.
SOURCE: Vornado Realty Trust