Boston — Lifestyle retailer MINISO has hit yet another milestone. On December 18, the brand’s 5,000th store opened in Boston, bringing its variety of affordable plush toys and household items to the New England region for the first time. Three other stores opened in California, Pennsylvania and another Massachusetts city on the same day.
MINISO’s expansion in North America is among the brand’s fastest in the world, reflecting the high priority the brand places on this market. Since its regional debut in North America, MINISO has expanded to key locations such as New York, Los Angeles, Houston, Toronto, Montreal and Calgary. By the end of 2021, MINISO will be present in over 100 locations in North America, and all of its stores in the region will be refashioned under the $10 N’ Under concept.
MINISO’s $10 N’ Under is a place where affordability meets quality and trendy design, attributes that meet the needs of Gen Z shoppers. The brand has also made its store décor unique to certain locations.
MINISO debuted in 2013. As of December 18, 2021, it had expanded to 5,000 retail stores in 100 markets worldwide.
SOURCE: Miniso Group