Dallas — Baik Brands Inc., the company behind fast-rising beauty retailer Miss A, has an aggressive expansion goal to reach 100 stores by the first quarter of 2026. The milestone reflects the brand’s ongoing success in redefining affordable beauty through a high-volume, trend-driven retail model.
Miss A currently operates over 65 stores nationwide, with recent openings in key markets including Atlanta, Indianapolis and Chicago. The brand has built a loyal following by offering over 15,000 beauty and lifestyle products — most priced under $2 — and refreshing its inventory every few weeks to keep customers engaged.
“Our mission has always been to deliver high-quality beauty at truly accessible prices,” says Kenneth Baik, founder and CEO of Baik Brands. “As demand continues to grow, we’re doubling down on physical retail to bring the Miss A experience to more communities across the country.”
Miss A’s affordable pricing, combined with its vibrant in-store “treasure hunt” shopping experience, has made it a standout among Gen Z and Millennial consumers. The company expects to end 2025 with over 90 stores.
Miss A projects $100+ million in revenue this year, and Baik Brands expects to reach $750 million in annual sales within the next 5 years through continued retail expansion and growth of its wholesale arm, Hous Inc.
Baik Brands Inc. is the parent company of Miss A, the leading retailer of affordable beauty and lifestyle products. It also operates Hous Inc., which began its B2B distribution in 2024, placing Baik Brands’ products in over 25,000 retail doors through major partners including Dollar General, Walmart, pOpshelf and Amazon. Baik Brands is headquartered in Dallas.
SOURCE: Baik Brands