New Golf Entertainment Concept Coming to Atlanta Area

by Katie Lee

Alpharetta, Ga. — Neal Freeman, visionary of LakePoint Sports in Emerson, Ga., will begin construction in May on Fairway Social, a golf and entertainment concept that Freeman is bringing to Alpharetta, Ga.

The 11,000-square-foot entertainment destination, Fairway Social, will be located in The Maxwell, a joint development between Mayfair Street Partners, LLC and The Providence Group of Georgia, LLC. A total of 44,000 square feet of retail, restaurant and office at The Maxwell will be complemented with 138 residential units.

“We have been actively seeking this unique blend of food, drinks and games for The Maxwell and believe this concept, by Neal Freeman, creates a true ‘destination’ in downtown Alpharetta,” says Jason Joseph, managing director of Mayfair Street Partners. “We could not be more excited for our tenants and the residents of Alpharetta. Given we are in unprecedented times, Neal’s commitment to proceed is simply inspiring.”

“Fairway Social will provide a lively destination for friendly competition for all ages,” says Freeman. “Once inside, guests can travel through the world’s most famous golf courses to enjoy our Full Swing golf simulators,, and play on California’s Pebble Beach or Georgia’s Sea Island. An outdoor putting course, known as The Back Nine, elevated uptown bar bites with a Georgia golf flair, drinks and a rooftop patio bar — accentuated by weekend live music — will all come together to create a novel concept. Our desire is to create the most ridiculously fun destination possible.”

Adds Freeman: “Once we clear the current ‘stay home’ situation in our country, people will be eager to get out and go to nearby places for affordable fun.”

A total of seven sports simulators will offer virtual golfing on 80+ notable courses as well as provide simulated games for baseball, football, soccer, lacrosse, hockey, cricket and zombie dodgeball. The Back Nine will feature nine customizable holes on synthetic turf with synthetic sand traps, bridges over “J’s Creek” and putting challenges amidst lush azalea-laden landscaping. The indoor and outdoor bar area, named “Par Bar,” will be adjacent to comfortable seating for 80+ diners in an area to be known as “The Tee Room.” And the rooftop patio bar, called “Eagles Nest,” will provide fresh air, libations and music.

For the latest news on Fairway Social including the grand opening date, visit

Mayfair Street Partners, LLC’s investment strategy is based on developing and investing in commercial real estate assets across urban mixed-use retail, limited to full-service hotels, multi-family and land development. For more information, visit

Sports Community Consultants, LLC is a real estate consulting firm assisting communities develop family-centric sports destinations similar to the design of LakePoint Sports Community in Northwest Georgia. Entertainment venues and dining experiences, like LakePoint Station and Fairway Social, are just two of the consulting services included. For more information, visit



SOURCE: Fairway Social

You may also like