Nordstrom Launches New Retail Concept: Nordstrom Local

by Katie Lee

Seattle — Leading fashion specialty retailer Nordstrom, Inc. has launched Nordstrom Local, the company’s latest retail concept and neighborhood hub where customers can shop and access Nordstrom services in a convenient, central location. This brand new Nordstrom experience will launch in West Hollywood, Calif., on October 3, 2017, the same day as the company’s Westside Pavilion store relocation to Century City.  

Nordstrom Local will have a 3,000-square-foot footprint, much smaller than an average 140,000-square-foot Nordstrom store. This service-focused concept store has no dedicated inventory; rather, customers who want to shop will have access to personal stylists who can transfer merchandise in for customers, as well as a suite of convenient services like Buy Online, Pick-Up In-Store (available same-day), Alterations & Tailoring, Trunk Club services, manicure appointments and more. Customers will also be able to make returns at Nordstrom Local from Nordstrom stores, and Trunk Club.

“As the retail landscape continues to transform at an unprecedented pace, the one thing we know that remains constant is that customers continue to value great service, speed and convenience,” says Shea Jensen, Nordstrom senior vice president of customer experience who led the Nordstrom Local initiative. “We know there are more and more demands on a customer’s time and we wanted to offer our best services in a convenient location to meet their shopping needs. Finding new ways to engage with customers on their terms is more important to us now than ever.”

Nordstrom Local will have one styling suite and eight dressing rooms surrounding a central meeting space where customers can sit comfortably, enjoy a glass of wine or beer, and chat with their personal stylists.

Nordstrom, Inc. is a leading fashion specialty retailer based in the U.S. Founded in 1901 as a shoe store in Seattle, today Nordstrom operates 356 stores in 40 states. The company also owns Trunk Club, a personalized clothing service serving customers online at and its seven clubhouses.

SOURCE: Nordstrom, Inc.

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