NYC Dumpling Kiosk Concept Commits to Franchising

New York City — Fransmart, the industry-leading franchise development company, will officially represent Brooklyn Dumpling Shop, the soon-to-open, 24/7 quick-service restaurant serving creative, flavor-packed dumplings with hands-free technology, in its global franchising endeavors. The restaurant’s flagship location is opening in Manhattan’s East Village this December. Fransmart was drawn to Brooklyn Dumpling Shop’s unique concept, which reimagines dumplings in 32 unique varieties along with the latest in restaurant tech innovation.

“This is all about disruption,” says Stratis Morfogen, co-founder of Brooklyn Dumpling Shop. “Disrupting the QSR industry, disrupting traditional kitchen operations, disrupting traditional 30% payrolls and bringing back the greatest product distribution machine ever created, the Automat. We believe we’ve created the Tesla of automats, all controlled from your smartphone. I’m excited to show the world our revolutionary new QSR from the 100% contactless drive-thru, to our guests’ relationship with our Automat. Grow big and grow fast. That’s the ethos of our partnership with Fransmart led by Dan Rowe.”

Brooklyn Dumpling Shop will bring the Automat of yesteryear into the 21st century. The state-of-the-art QSR will have a Dumpling Lab in the front window with the restaurant’s dumpling making machine for all to see. Guests will be able to place an order on their phone or via one of the restaurant’s touchless POS kiosks. When a guest’s order is ready, the customer will receive a text notification to get their special delivery from a marked locker, which will open automatically once the customer scans their barcode. Lockers storing hot food will be red lit indicating it’s 100 degrees, chilled lockers will be blue lit and 28 degrees and auburn lit lockers will indicate one’s at room temperature. This will provide an experience that involves zero human interaction, from start to finish.

“I’ve never seen anything like Brooklyn Dumpling Shop. Once customers try it, they will be hooked,” says Dan Rowe, CEO of Fransmart. “This is the right concept at the right time — high volume, small footprint, tech-forward, fully co-packed menu built for speed, accuracy and incredible taste. The contactless format is the solution to the biggest problem the restaurant industry is currently facing. It is perfect for franchising and we already have prospects who want to open locations in airports and the largest malls in the country. There will be 1,000 locations across North America and in the top 25 mass gathering areas around the world.”

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Fransmart is the global leader in franchise development, selling over 5,000 franchises worldwide and turning emerging restaurant concepts into national and global brands for 20 years. For more information, visit



SOURCE: Fransmart

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