Scottsdale, Ariz. — Ohm Fitness, the nation’s first fitness franchise to use EMS (electro muscle stimulation) technology wirelessly and in a small group setting, plans to open up to 35 locations in Arizona over the next 3 years. Two seasoned entrepreneurs and marketing executives have purchased the area developer rights to Arizona and are actively selling franchise licenses to open new locations across the state.
Ohm Fitness offers a high-tech EMS fitness experience that packs the benefits of an intense 2-hour workout into a low-impact, 25-minute session. The first corporate location opened in Scottsdale, Ariz., in June 2022 and already has exceeded initial projections for a member base in such a short period of time.
Alexis Krisay and Melissa DiGianfilippo, founders of Serendipit Consulting, one of the Valley’s top marketing and PR agencies, will now serve as Ohm Fitness Arizona area developers and plan to open at least three locations themselves. Serendipit was contracted in 2021 as the agency of record for Ohm Fitness due to the agency’s proven track record in the franchising space. Serendipit is well-known for supporting franchises like Orangetheory Fitness, Modern Acupuncture and Perspire Sauna Studios.
“While marketing and PR is our true passion and calling, we have always been obsessed with health and wellness and we have learned the ins and outs of franchising over the years by supporting some of the country’s top brands,” says Krisay. “It was obvious to us from early on that Ohm Fitness was going to be the next big thing and we knew we had to be a part of it.”
The duo plans to run their Ohm Fitness business alongside Serendipit Consulting and plans to hire a team to manage the operations of their Ohm Fitness studios and oversee the success of the Arizona region as they bring on more franchisees. They are already searching for real estate for their first locations.
Photo by Photo Fusion Studio in Phoenix. www.photofusionstudio.com
Created by several veteran franchisors who built and grew Massage Envy, European Wax Center and Orangetheory Fitness, Ohm Fitness is the first franchise to deliver small group workouts using the highly-effective electrical muscle stimulation (EMS) through the use of wearable technology called the EMPower Suit. This technology has the ability to produce impressive results with a desirably low rate of wear and tear on the joints, ligaments and muscles, in comparison to traditional weights and other 2-3 hour conventional workout activities.
Doug Payne, Co-Founder, Ohm Fitness
Arizona is the first area development license to be awarded and the company has enormous interest from qualified franchisees across the country. Ohm Fitness’s founding and management team includes co-founders Doug Payne and Eric Hamann; director of ohmgevity Jason Sani; and director of franchise development Hogan Zinn, who collectively boast more than 55 years of franchise and health and wellness experience.
For more information, visit http://www.ohmfitness.com.
SOURCE: Ohm Fitness