Old Navy Unveils “The New Old Navy”

by Nate Hunter

San Francisco — Old Navy has unveiled its remodeled new look at 250 stores, including its first LEED Silver-certified store in Fort Worth, Texas (pictured here).

San Francisco — Since its inception in 1994, Old Navy has been a darling of the retail world. In 1997 it became the first retailer to reach annual sales of $1 billion in less than 4 years of operation. Now, to stay fresh, Old Navy has begun introducing a new store format. “The new Old Navy” store experience includes design features such as:

• Clean and modern design with energy-efficient lighting.

• Waste minimization and utilization of sustainable materials.

• Easy navigation with clear sightlines throughout the store.

• Centralized fitting rooms located in the core of the store, accessible from every department.

• Redesigned register lanes featuring grab-and-go consumable and non-apparel items.

oldnavy2Transformations began in 2009, and by the end of 2010 about 250 stores had been converted to “the new Old Navy” format in the U.S. and Canada. One of the remodeled stores is on Overton Ridge Road in Fort Worth, Texas. This particular store also recently received LEED Silver certification from the U.S. Green Building Council, marking Old Navy’s first LEED-certified store.

Old Navy plans to convert additional stores to the remodeled format in 2011. The retailer, which is owned by Gap Inc., currently has more than 1,000 stores in North America. For more information, visit www.oldnavy.com.




You may also like