OpenEye Grows Retail Design Team

by Nate Hunter

New York City — Digital design agency helps retailers create digital in-store experiences.


New York City — OpenEye, a global digital media consultancy, has added three executives to its growing retail practice. The company designs and creates digital in-store experiences that enable retailers to engage more effectively with their customers.

Joining OpenEye are Brian Dyches, San Diego partner and director of experience design + strategy; Roger Starkweather, director of business development; and IV Dickson, senior sales engineer. Together the new additions to OpenEye bring a depth of experience and knowledge of both retail and interactive technology.

“Retail is a critical focus at OpenEye in order to design and create digital in-store experiences that effectively engage consumers as they shop,” says Bryan Meszaros, managing partner of OpenEye. “We are thrilled to add three talented executives in Brian, Roger and IV to our team as we continue to bring visual technology into the retail environment.”

Dyches brings more than 25 years of experience in retail and experience design, having recently served as international chairman and president of the Retail Design Institute. Previously, Dyches’ work has included brands such as Meijer, Lucky Brand Jeans, Kate Spade, Wal-Mart, Nike and Unilever.

With 20 years of business development experience, Starkweather brings specific expertise in helping retailers maximize engagement with their customers, having worked with clients such as Nordstrom, Eddie Bauer and Kroger.

With more than 15 years of experience, Dickson is a seasoned marketing technologist who brings a deep knowledge on creating highly creative and well-designed digital solutions for in-store and mobile, having worked with clients such as Harley-Davidson, Louis Vuitton, and various Estee Lauder Company brands.

“In-store technologies have caused a major shift in consumer behavior, with many people bypassing stores altogether,” says Meszaros. “Brick-and-mortar retailers must leverage the latest technologies to offer an engaging and customized visual merchandising experience for consumers in order to thrive in this environment.”

OpenEye has studios in New Jersey, New York, San Diego, London and Moscow. For more information, visit








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