Los Angeles — Pacsun is bringing its curated concept, PS Vintage, to select stores, extending the experience beyond its initial online launch and into a physical retail setting. As resale continues to gain momentum and in-person shopping reemerges as a cultural driver, the concept brings a new layer of discovery to the store experience, aligning with Pacsun’s continued investment in its physical retail footprint.
Developed in partnership with SPRINGY, an established authority in online secondhand retail, PS Vintage features thousands of one-of-a-kind, pre-loved pieces, including graphic tees, hoodies, denim and jackets, curated by size, era and style. With no two pieces the same, the resale shop arriving in stores gives customers the ability to browse, touch and try on pieces in real time. Assortments are continuously refreshed, creating a rotating in-store experience.
“Vintage shopping has become central to Gen Z’s sense of individuality, alongside a growing focus on sustainability and self-expression,” says Richard Cox, chief merchandising officer of Pacsun. “At the same time, we’re seeing renewed interest in intentional, in-person retail. PS Vintage brings these behaviors together, offering discovery, community and one-of-a-kind product in a way that feels relevant to this generation.”
PS Vintage is available in 16 Pacsun store locations at launch, with plans to expand to additional stores.
Founded in 1980 in Newport, Calif., Pacsun is now co-created in Los Angeles.
SOURCE: Pacsun