Moonachie, N.J. — Paris Baguette, the renowned global bakery café franchise with over 170 locations across the U.S., has welcomed Norm Ginsberg to the team as its new vice president of operations. After 17 years with Bowlero, working his way up to key leadership positions, Ginsberg has developed a keen sense of what it means to always deliver the best possible experience through proper recruiting, training and operational systems.
Ginsberg will oversee all operations aspects of Paris Baguette’s expanding network, focusing on maintaining the elevated guest experience, streamlining operations and supporting franchisees’ ongoing success. For him, this looks like being available as a support person for department heads, district managers, directors and teams working in the cafés themselves.
“We’re thrilled to have Norm on board. His extensive experience in operations and commitment to supporting our corporate teams and franchisees will be a vital part of our continued growth and brand evolution,” says Nick Scaccio, chief operating officer.
In other personnel news, Paris Baguette has promoted industry veteran Brian Egan to vice president of development. Formerly director of new store construction, Egan brings a rich background of bakery café industry experience and deep knowledge of Paris Baguette’s development process. Now, Egan will lead a team of experts who provide support for new Paris Baguette franchise owners from Day 1 through the opening of their new cafés.
“The high-level view of what my team and I do is to take a franchisee from when they sign the franchise agreement to when they open their café,” Egan says. “In this role, I’m responsible for everything that happens in between those two points. We make sure that construction gets done in a timely and successful fashion, and we make sure the franchisee is set up for success in terms of operations — anything from hiring and training to setting up the café and making sure franchisees have access to the marketing materials they’ll need.”
Egan’s promotion is one of multiple steps CEO Darren Tipton has taken to ensure the proper infrastructure is in place as Paris Baguette prepares for rapid growth. Having opened 20 new cafés and awarded another 20 year-to-date, the brand continues to see growing interest from guests and potential owners alike and are continuing along an exponential growth trajectory.
Paris Baguette is a bakery café franchise with more than 4,000 units across the globe. The global brand first franchised in the U.S. in 2015 and has since established over 170 locations in markets across the country. For more information, visit https://ownaparisbaguette.com/.
SOURCE: Paris Baguette