New York City — RCS Real Estate Advisors, a leading national retail real estate advisory firm specializing in store growth and portfolio optimization, counseled internationally recognized fragrance retailers Perfumania and The Fragrance Outlet on the opening of 43 new stores across prominent malls and outlet centers nationwide. These transactions build on the opening of 31 stores in 2025, reflecting sustained momentum across the portfolio’s long term growth initiative. The new locations are expected to open throughout 2026 and 2027.
“Our work with Perfumania and The Fragrance Outlet continues to evolve alongside the brands’ expansion,” says Max Mehlman, director at RCS Real Estate Advisors. “As the brands add new locations, including selective growth in California, we are refining our approach to support sustainable scaling across a broader mix of retail environments. At the same time, we are actively evaluating and testing emerging retail formats to identify new opportunities and ensure the portfolio grows in a disciplined manner.”
The new leases span a mix of premier regional malls and outlet centers, while also supporting the brands’ entry into outdoor lifestyle, shopping and power centers across key markets including Florida, New York, Arizona, Texas and Tennessee. Today, Perfumania and The Fragrance Outlet operate in nearly every U.S. state within properties owned by leading institutional landlords including Simon Property Group, General Growth Properties (GGP), Macerich, Tanger, CBL Properties and other major REITs.
Recent opening highlights include Chandler Fashion Center in Chandler, Ariz.; King of Prussia Mall in King of Prussia, Pa.; Lenox Square in Atlanta; and Tanger Nashville in Nashville, Tenn. Upcoming opening highlights include Alderwood Mall in Lynnwood, Wash.; Miracle Mile Shops in Las Vegas; Spotsylvania Towne Centre in Fredericksburg, Va.; North East Mall in Hurst, Texas; Brandon Exchange in Brandon, Fla.; Arden Fair in Sacramento, Calif.; Miami International Mall in Doral, Fla.; Fresno Fashion Fair in Fresno, Calif.; and Tanger Riverhead in Riverhead, N.Y. Additional stores are planned throughout the remainder of 2026 and into 2027.
“Perfumania and The Fragrance Outlet have made remarkable progress in their journey, and we’re now seeing strong validation of our long term expansion strategy across key markets nationwide,” says Frank Mroczka, CEO of parent company Obsession Holdings, LLC. “The specialty fragrance category continues to perform strongly within high-quality regional malls and outlet centers, and we remain focused on expanding thoughtfully within those environments as consumer demand evolves.”
“As we continue expanding into new markets and retail formats, disciplined site selection and operational efficiency remain central to our strategy,” says Mary Espinosa, director of real estate at Obsession Holdings, LLC. “RCS Real Estate Advisors has been instrumental in helping us execute efficiently across a large and increasingly diverse portfolio.”
To support its next phase of growth, Obsession Holdings, LLC recently appointed Rob Cooper as chief financial officer. Bringing more than 25 years of specialty retail finance experience — including most recently serving as CFO of David’s Bridal — Cooper is uniquely positioned to help advance the company’s national expansion strategy.
“We’ve worked with RCS Real Estate Advisors for many years, and they function as a critical extension of our organization — essentially operating as our outsourced real estate department,” says Cooper. “Their deep business understanding and ability to execute across a complex, multi-market portfolio has made them indefensible to our success. We look forward to strengthening our relationship as we enter our next phase of expansion.”
Founded in 1981, RCS Real Estate Advisors (RCS) is a leading national retail real estate advisory firm that provides innovative, tenant-centric solutions for complex real estate challenges. For more information, visit www.rcsrealestate.com.
Headquartered in Miramar, Fla., Obsession is one of the nation’s largest retailers of authentic designer and proprietary fragrances and related accessories. Obsession operates more than 280 retail stores across 38 states under The Fragrance Outlet and Perfumania banners, as well as related e-commerce websites. For more information, visit www.fragranceoutlet.com or www.perfumania.com.
SOURCE: RCS Real Estate Advisors (RCS)