Atlanta — Perkins American Food Co., is growing its presence in New Jersey with the latest Perkins concept, Griddle & Go. The company recently signed multi-unit franchise deals in Mercer, Middlesex, Monmouth and Ocean counties, selling out in all four markets.
Perkins Griddle & Go is a new state-of-the-art café concept, and the Garden State boasts the most significant number of upcoming units for the brand. The first location is slated to open by October 2025 at the highly anticipated Netflix Studios campus in Fort Monmouth.
“Franchisees across the country have shown strong interest in Griddle & Go,” says Peter Ortiz, chief development officer for parent company Ascent Hospitality Management. “We signed an impressive number of units in New Jersey, which will be home to our flagship U.S. restaurant. We are eager to bring this modern take on Perkins to more markets — new and existing — with the support of our franchise partners.”
Designed for today’s fast-paced consumers, Perkins Griddle & Go features a streamlined design and an elevated café experience within a compact footprint, prioritizing convenience. The restaurant incorporates modern digital menus and self-order kiosks, catering to busy customers seeking a quick meal. For those with more time, a cozy café-style dining experience awaits.
In addition to New Jersey, Perkins also signed development deals for Griddle & Go in California, Texas and Canada. The concept is positioning itself from coast to coast and in markets in between so that customers can enjoy this new dining experience.
Perkins American Food Company, formerly known as Perkins Restaurant & Bakery®, has been a beloved heritage brand since its founding in 1958. Perkins Griddle & Go is a fast-casual dining experience designed to serve guests high-quality meals at unbeatable prices. For more information, visit https://perkinsfranchising.com.
SOURCE: Perkins American Food Co.