Atlanta — National golf retail chain PGA TOUR Superstore has named Troy Rice as its new chief executive officer. Rice comes to PGA TOUR Superstore after 3 years as CEO of retail beverage chain Total Wine & More. Rice will report directly to Arthur M. Blank, owner and chairman of Blank Family of Businesses. He will begin his new role at PGA TOUR Superstore on Sept. 2, 2025.
Global search firm Russell Reynolds Associates led the search after Dick Sullivan, CEO of PGA TOUR Superstore for the last 15 years, announced his plans for retirement in April. Sullivan will remain executive chairman of PGA TOUR Superstore and a member of the Arthur M. Blank board of trustees. Jill Spiegel remains president of PGA TOUR Superstore with a key operational role, reporting to Rice.
Rice, a customer-focused senior executive with a history of exceptional retail leadership, operational excellence and scaling retail businesses, began his career at The Home Depot when it was being led by founders Arthur M. Blank and Bernie Marcus. He spent 16 years at Home Depot, rising from manager trainee to lead the company’s largest division. In addition to Total Wine & More, Rice has since held senior leadership roles at several major retailers, including Office Depot and Toys “R” Us.
While at Total Wine & More, Rice successfully led a period of rapid growth and expansion, increasing sales from $2.5 billion to $6 billion and store locations from 165 to 274. He accelerated online sales from $300 million to more than $1 billion.
“Troy’s proven record of success makes him an exceptional fit to lead as our new CEO of PGA TOUR Superstore,” says Blank. “His experience and leadership roles at Home Depot and in dynamic retailers since then underscore his deep understanding of our core values and operational discipline. His achievements, particularly his ability to drive growth, lead transformation and elevate customer experiences, reflect his understanding of today’s retail climate. We are excited to welcome him into our family of businesses and are confident we’ll continue to ascend under his leadership and on the foundation of our values. I look forward to all we will accomplish together in the years ahead.”
PGA TOUR Superstore was acquired by Blank in 2010 with only 10 stores and currently operates 77 stores in 28 states and a successful online business, with robust expansion plans that will total more than 100 stores over the next 2 years.
Rice joined Home Depot in 1990, rising to senior vice president of store operations over his 16-year tenure. He held multiple leadership roles, including regional vice president with a $3 billion P&L; division president over $17 billion in sales; and ultimately led the northern division with $24 billion in sales and more than 600 stores.
In 2006, he became executive vice president of stores and services at Toys “R” Us, growing revenue from $5.5 billion to $8.2 billion across 850 stores. Rice revitalized operations through talent upgrades, customer engagement initiatives and growing digital fulfilment, leading to the company’s best year ever in 2010. He also led store design, introduced digital capabilities and brought in educational classes for new moms.
Recruited to Office Depot in 2014 as executive vice president of retail and later promoted to chief operating officer, Rice led the successful merger with Office Max, overseeing 1,500 stores, $6 billion in sales and 30,000 employees.
In 2017, Rice was recruited to Total Wine & More as chief stores officer and was promoted to chief operating officer in 2021, and then CEO in 2022. During his tenure, Rice led store expansion, opening 17 new locations annually.
PGA TOUR Superstore is operated by Golf & Tennis Pro Shop, Inc., a subsidiary of AMB Sports and Entertainment and is headquartered in metro Atlanta. For more information, visit www.pgatoursuperstore.com.
SOURCE: PGA TOUR Superstore