Philly Pretzel Factory Expands into St. Louis with Conversion of 11 Pretzel Pretzel Locations

by Katie Lee

St. Louis —  Philly Pretzel Factory is about to become a household name in the St. Louis market. The nation’s largest Philly-style pretzel brand will convert 11 Pretzel Pretzel locations throughout the region into new Philly Pretzel Factory locations within the next month.

Philly Pretzel Factory CEO and co-founder, Dan DiZio, met with Pretzel Pretzel franchisees, sharing his humble founding story, mission and explaining the strengths of the Philly Pretzel Factory franchise support system. The message resonated — as all 11 Pretzel Pretzel franchisees opted to convert their stores to Philly Pretzel Factory.

The consistency and reliability of Philly Pretzel Factory’s 25+-year-old franchise process will help make the former Pretzel Pretzel locations the best they can be moving forward. DiZio noted that within the next month, each Pretzel Pretzel location will receive upgraded kitchen equipment and convert to fully functioning Philly Pretzel Factory locations. The owners and employees at each location will remain the same.

“Since I began selling pretzels on the streets of Philadelphia when I was 11 years old, I envisioned bringing the joy of Philly style pretzels to every corner of the country,” DiZio says. “The only people who can rival Philly in their love of pretzels is the St. Louis community, so when I had the opportunity to expand into the area, I jumped at the chance to share our menu with this pretzel-passionate community.”

With over 150 franchised locations, both traditional and nontraditional, Philly Pretzel Factory is currently the largest Philly-style pretzel franchise in the world and is continuing to grow its footprint across the country. Philly Pretzel Factory was founded in 1998 by college buddies Dan DiZio and Len Lehman. For more information, visit phillypretzelfactory..

SOURCE: Philly Pretzel Factory

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