Playa Bowls Opens 200th Location; Plans 33 More By Year End

by Katie Lee

Belmar, N.J. — Playa Bowls, a leading superfruit bowl franchise, has opened its 200th shop. This new opening marks Playa Bowls’ 71st franchise agreement this year, demonstrating the brand’s dedication to growth since first launching in Belmar, N.J., in 2014. The brand plans to open 33 additional shops before the end of the year.

“Playa Bowls once began as a patio table outside of a pizza shop, and now, nearly a decade later, we’ve reached 200 locations across the nation,” says Abby Taylor, chief marketing officer of Playa Bowls. “With our home state being New Jersey, it’s truly so satisfying to celebrate such a monumental milestone right where the brand started. We can guarantee Playa Bowls’ rapid momentum won’t be slowing down any time soon.”

The 200th location is owned and operated by franchisee Jerry Eicke. Prior to Playa Bowls, Eicke worked in the finance industry and owned several salad restaurants. Eicke serves as chairman of the healthy fast-casual franchise concept, The Salad House, and has held this position since February 2017. In 2018, Eicke became a Playa Bowls franchisee alongside his business partner, Francesco Stillatano. The duo owns four existing shops in Englewood, Franklin Lakes, Ridgewood, and Westwood, N.J. Eicke’s fifth shop will be located in Hackensack, with plans to continue expanding throughout Bergen County.

Since its inception in 2014, Playa Bowls has emerged as a leader in the national superfruit bowl shop segment. Today, the brand has 200 shops in 20 states. For more information, visit and

SOURCE: Playa Bowls

You may also like