Belmar, N.J. — Playa Bowls, the nation’s largest and leading superfruit shop specializing in acai bowls, smoothies, juices, cold brew and more, is celebrating a major milestone with the opening of its 300th location.
Located in Atlanta’s fast-paced Buckhead neighborhood, the milestone shop opened on March 29, 2025. This milestone reflects the strength of the concept and the dedication of Playa Bowls’ franchise owners, many of whom have grown from single-unit owners to multi-unit operators, building their own legacies while bringing the brand’s fresh, feel-good flavors to new communities. As Playa Bowls continues expanding beyond its East Coast roots, both new and existing franchisees are driving its growth westward.
The superfruit shop is rapidly expanding, with 74 openings in 2024 and 13 more locations debuting in the first quarter of 2025. An additional 90-plus shops are set to open before year-end, with more than 350 units currently in the development pipeline.
With upcoming openings in New York, Massachusetts, Ohio, Texas, Maine, Arizona and beyond, Playa Bowls continues to reach new markets and expand its footprint nationwide.
Known as New Jersey’s original acai bowl shop, Playa Bowls is the nation’s leading superfruit bowl shop serving up an extensive and unique menu of over 40 items, including the bright flavors of acai, pitaya, green and coconut bowls alongside oatmeal bowls, juices, smoothies and cold brew made with the freshest, high-quality ingredients. Launched in 2014, Playa Bowls has flourished into more than 300 shops nationwide that operate in 27 states. For more information, visit www.playabowls.com and www.franchise.playabowls.com/.
SOURCE: Playa Bowls