Pokemoto Continues Non-Traditional Expansion with New College Locations in Northern Virginia

by Katie Lee

League City, Texas — Pokemoto, a growing Hawaiian poke bowl concept and subsidiary of Muscle Maker Inc., has opened as the exclusive food and meal provider at four new locations along with two coffee shops on campuses at Northern Virginia Community College (NOVA). The NightHawk Cafés will offer various grab-and-go menu items, coffee, breakfast, a snack on the run, or dine-in options with a poke bowl, burrito or salad.

The four new Pokemoto NOVA locations in Alexandria, Loudoun, Manassas and Woodbridge, Va., will continue Muscle Maker’s non-traditional growth strategy and key demographic of the Millennial and Gen-Z crowds while increasing the Pokemoto brand’s overall footprint by 29%.

Each of the four campus locations will offer contactless, self-ordering kiosks and app-based online ordering through ‘Snackpass’ for safety, efficiency and convenience. All locations also accept any card payment including the college’s NOVACard (via physical card or app).

Located near Washington, D.C., NOVA is the largest public educational institution in Virginia and the second-largest community college in the United States.

“Muscle Maker, Inc. acquired Pokemoto a little over 3 months ago and we’ve already put five new locations on the map — four of which are non-traditional locations right on NOVA college campuses,” says Mike Roper, CEO of Muscle Maker. “Our team is always identifying and visiting storefront and non-traditional locations throughout the Northeast and will be announcing new locations when commitments are made. The Pokemoto brand is in expansion mode and looking for partners interested in opening a unique new franchise that boasts low cost of entry, ease of operations and, most importantly, delicious, cravable food. We’re thrilled to add NOVA to our list of colleges and universities and look forward to expanding the non-traditional segment of the brand.”

For more information, visit www.pokemoto.com/franchise.

Pokemoto has 18 locations in five states: Connecticut, Rhode Island, Massachusetts, Virginia and Georgia. For more information, visit www.pokemoto.com.

Muscle Maker Grill was founded in 1995 in Colonia, N.J., and features “healthier for you” high-quality, great tasting food, freshly prepared with proprietary recipes. Muscle Maker, Inc. is the parent company of Superfit Foods, a Jacksonville, Fla.-based fresh-prepared meal prep company focused on delivering dietary specific meals direct to consumer homes or designated pickup locations. In addition, Muscle Maker, Inc. is the parent company of Pokemoto. For more information, visit www.musclemakergrill.com.



SOURCE: Muscle Maker Grill / Pokemoto

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