Potbelly Inks Multi-Unit Deal to Open Restaurants Inside Macy’s Stores 

by Katie Lee

Chicago — Potbelly Sandwich Shop, the iconic neighborhood sandwich shop, has signed a multi-unit franchise agreement to open shops in Macy’s department stores, adding to the fast-casual brand’s significant multi-unit franchise growth in 2019.

“This franchise agreement marks a major milestone in our multi-unit franchise growth,” says Peter Ortiz, vice president of franchise development at Potbelly. “A development deal with one of the nation’s premier retailers is a testament to our focus and prioritization of our franchising initiative. We’re thrilled for what’s in store for the future with Macy’s.”

The deal consists of four units, with three shops in California and one in New York. The California locations follow Potbelly’s opening of its first shop in the Golden State, located in Irvine and operated by a local franchisee. The New York location will be the 16th Potbelly restaurant in the state.

Potbelly locations are set to open at Macy’s stores listed below:

  • Macy’s Modesto Vintage Fair, Modesto, Calif.
  • Macy’s Concord Sun Valley, Concord, Calif.
  • Macy’s Valencia Town Center, Santa Clarita, Calif.
  • Macy’s Smith Haven, Lake Grove, N.Y.

The deal with Macy’s comes on the heels of Potbelly nearly doubling its franchise footprint with recent multi-unit agreements totaling 42 units spanning Las Vegas; Tampa, Fla.; and the Carolinas. In addition, Potbelly has opened a number of franchise stores this year that are driving brand penetration across several areas of the country, including recently opened shops in Irvine, Calif.; Richmond and Charlottesville, Va.; Rochester, Minn.; and Charlotte, N.C.

Since opening its first shop in Chicago in 1977, Potbelly has expanded to neighborhoods across the country — with more than 400 company-owned shops in the United States. Additionally, Potbelly franchisees operate approximately over 50 shops in the United States. For more information, visit www.potbelly.com.


SOURCE: Potbelly Sandwich Shop

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