San Francisco — a.k.a. Brands Holding Corp., a brand accelerator of next-generation fashion brands, has opened the first U.S. Princess Polly store at Westfield Century City in Los Angeles — a major milestone in the brand’s global retail expansion. The Australian-born brand is beloved by Gen Z.
The newly unveiled 3,370-square-foot retail space will feature approximately 200 on-trend Princess Polly styles at any given time and will foster an immersive and interactive experience that goes well beyond shopping. Complete with aesthetically pleasing digital displays, a glamorous media wall and personalized product recommendations, the store was strategically designed to engage and captivate shoppers while also serving as a marketing and content engine. The store also will host special events such as product launches, meet-and-greets with influencers and styling workshops.
“Opening our first store in the U.S. is a monumental milestone for Princess Polly,” says Wez Bryett, co-CEO of Princess Polly. “We’re confident the brand will thrive as a physical retailer and we look forward to seeing its growth potential come to fruition. Based on feedback from our loyal customers, Los Angeles is the ideal first location to establish our retail footprint in the U.S., and we’re excited to pair the seamless online Princess Polly experience that American shoppers have grown to love with the convenience of a brick-and-mortar store at Westfield Century City.”
“This is an exceptional achievement for Princess Polly,” said Ciaran Long, Interim CEO of a.k.a. Brands. “I look forward to watching the brand expand its retail footprint within the U.S. and in new markets across the globe.”
“It is a huge honor to be the home of Princess Polly’s first retail store in the United States,” says Louis Schillace, senior general manager for Westfield Century City. “As Los Angeles’ premier shopping destination, we are ecstatic to bring the popular online fashion boutique to the center and are positive that our customers are going to feel as excited about this partnership as we do.”
Founded in 2010 on the Gold Coast of Australia, Princess Polly is a global online fashion powerhouse, creating both clothes and content for its audience of trendsetters. For more information, visit us.princesspolly.com.
a.k.a. Brands is a brand accelerator of next generation fashion brands. Current brands in the a.k.a. Brands portfolio include Princess Polly, Culture Kings, mnml and Petal & Pup.
Westfield Century City underwent a $1 billion makeover in 2017; the destination now features the West Coast’s first Eataly, a new three-level Nordstrom, new two-level Macy’s, fully renovated Bloomingdale’s, as well as a premium Equinox fitness club and spa. For more information, visit: https://www.westfield.com/centurycity.
SOURCE: a.k.a. Brands