Englewood, Colo. — Qurate Retail, Inc. has hired David Rawlinson II to assume the role of president and CEO, effective October 1. He will succeed Mike George, who is retiring, after a 2-month transition period beginning August 1, during which time Rawlinson will serve as president and CEO-elect.
“We are pleased to welcome David Rawlinson to the Qurate family,” says Greg Maffei, executive chairman of Qurate Retail. “David brings an impressive track record of success, most recently with two storied brands, Nielsen and Grainger. At these companies, David was a transformational leader and successfully managed the businesses through evolutionary transitions. His knowledge of global e-commerce, understanding of consumer trends and focus on mission and culture as a purpose-driven leader make him a natural fit for Qurate Retail.”
Maffei continues: “The board and I want to thank Mike George for being an exceptional leader of QVC, and then Qurate Retail, for almost 16 years, bringing our unique video commerce experiences to new generations of consumers worldwide, and especially for his dedication and commitment during the pandemic.”
“Qurate Retail operates as a unique and powerful enterprise. The world of shopping has been forever changed by the pandemic and these brands have the international scale, customer affinity, and expertise in driving and meeting demand across multiple platforms to define the future of experiential retail,” says Rawlinson. “QVC and HSN pioneered home shopping and are now set to define a new world of seamless shopping. Zulily, Ballard Designs, Frontgate, Garnet Hill and Grandin Road are all focused and modern brands with passionate customers and unique value propositions.”
Prior to joining NielsenIQ as CEO, Rawlinson was president of Grainger Global Online, where he led the fastest growth, stand-alone division of W.W. Grainger, Inc.
Qurate Retail, Inc. is a Fortune 500 company comprised of seven leading retail brands — QVC®, HSN®, Zulily®, Ballard Designs®, Frontgate®, Garnet Hill®, and Grandin Road®. The retailer reaches approximately 218 million homes worldwide via 14 television networks and reaches millions more via multiple streaming services, social pages, mobile apps, websites, print catalogs and in-store destinations.
SOURCE: Qurate Retail, Inc.