Radio Flyer Opens First-Ever Flagship Retail Store

by Katie Lee

Chicago — Radio Flyer, the 106-year-old maker of the iconic Original Little Red Wagon®, will open its first-ever retail store on Nov. 10, 2023. The new 15,000-square-foot store is joining the Woodfield Mall in Schaumburg, Ill., near Chicago.

As the company’s first brick-and-mortar location in its 106-year history, the store features Radio Flyer’s complete lineup of award-winning products including stroller wagons, tricycles, scooters, go-karts, bikes and more.

“We are overjoyed that the official store opening is finally here and cannot wait to open our doors and show guests all the hard work that has gone into creating the ultimate Radio Flyer experience,” says Robert Pasin, ‘chief wagon officer’ at Radio Flyer. “From a race track where kids can get in the driver’s seat of popular products like go-karts, scooters and more — to a Flyer™ bike shop, test rides and service center where new or existing customers have a one-stop shop for their electric bikes — this first brick-and-mortar location is a space for families to experience the joy of Radio Flyer.”

Guests can expect engaging moments throughout the store including a professional balloon artist and face painter. The store features a one-of-a-kind race track for test rides and a hands-on experience in popular Radio Flyer go-karts, scooters and more. Guests can customize the perfect wagon for their family, along with other personalized store-exclusive items. The store also features a Flyer™ bike shop, with free test rides for kids’ bikes and adult electric bikes, professional assembly, custom bike and accessory fittings and more.

The new flagship can be found on Level 1 of the Woodfield Mall.

For more information, visit

SOURCE: Radio Flyer

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