Fairfax, Va., Williamsburg, Va., and Glassboro, N.J. — Rally House, a premier retailer of officially licensed collegiate and professional apparel, team merchandise and locally inspired products, has formed new partnerships with George Mason University, William & Mary and Rowan University to serve as the official campus retail and bookstore merchandise operator beginning later this summer.
Through these partnerships, Rally House will elevate the campus bookstore experience by delivering an expanded assortment of officially licensed apparel, gifts and spirit merchandise, alongside a modernized retail environment tailored to each university’s unique identity. Rally House will also continue its collaboration with eCampus to serve as the online bookstore operator for each university.
“We are excited to partner with these outstanding universities and become an integral part of their campus communities,” says Aaron Liebert, owner and CEO at Rally House. “Each institution has a proud tradition, a passionate fan base and a vibrant academic community, and we look forward to delivering a campus store experience that reflects that pride while meeting the evolving needs of today’s students, faculty, staff, alumni and fans.”
In addition, Rally House will introduce engaging retail experiences through campus events, pop-up shops and special product launches tied to key university moments, creating new opportunities for students, faculty, staff and alumni to connect with their school spirit. These new partnerships reflect a broader evolution in campus retail, where universities are adopting specialized operators to improve service, expand merchandise selection and create a more seamless, student-focused experience.
With more than 300 stores nationwide, Rally House continues to grow its presence and strengthen its position as a leading partner for collegiate retail. Rally House is a family-owned retail company and the official retailer of the Big Ten Conference, Big 12 Conference and Mid-American Conference. For more information, visit www.rallyhouse.com.
eCampus.com is a premier online retailer of textbooks and digital course materials. Founded on July 2, 1999, eCampus.com reshaped the textbook industry by taking the traditional college bookstore online. eCampus.com currently serves over 400 schools, colleges and universities. For more information, visit www.ecampus.com and www.ecampushighered.com.
SOURCE: Rally House