Los Angeles — Global fashion retailer REVOLVE Group, Inc. has marked the official opening of its new store at The Grove in Los Angeles. REVOLVE is bringing its immersive retail experience to a prime location in Los Angeles with a new retail concept representing the next evolution of the brand’s commitment to immersive, elevated retail.
Spanning 8,450 square feet, the two-story retail concept is designed to inspire discovery and connection. A strong, symmetrical entry sequence establishes an immediate sense of arrival, anchored by a sculptural spiral stair that serves as the centerpiece of the floorplan — creating a memorable visual connection between levels. Open, flexible floor areas support evolving merchandising needs while maintaining clear sightlines and fluid circulation, reinforcing the distinct yet complementary identities of REVOLVE and FWRD. The intentional spatial design accommodates a complex, multi-brand merchandising program that celebrates the product and enables dynamic editorial storytelling.
“As we enter this new era for REVOLVE Group — marked by our evolved brand identity — expanding our physical footprint is both a strategic and natural progression, allowing us to engage our consumer in a more meaningful, multidimensional way,” says Michael Mente, co-founder and co-CEO of Revolve Group, Inc. “With Los Angeles as our foundation, The Grove was the clear choice for our next store, building on the strong performance of our Aspen location.”
Shoppers will experience a best-in-class edit of premium contemporary and luxury designers from both REVOLVE and FWRD, all set within a thoughtfully designed, architecturally driven space by Montalba Architects — offering a seamless blend of the most sought-after emerging brands from REVOLVE combined with the high-fashion authority that defines FWRD. The main level will showcase the REVOLVE brand and its curated selection of emerging, established, and owned brands, while the second level will immerse shoppers in the FWRD luxury environment — an intimate boutique within the store featuring the most coveted designer collections. Customers can also shop an expansive selection of FWRD Renew authenticated pre-owned luxury handbags, providing clients with access to heritage brands while supporting a more circular and sustainable approach to fashion. The concept also reflects REVOLVE Group’s focus on expanding its men’s business with a dedicated edit featuring apparel, footwear, and lifestyle essentials — filling a gap in the market and embracing the growing demand from male consumers in luxury and contemporary fashion.
Revolve Group, Inc. (RVLV) is the next-generation fashion retailer for Millennial and Generation Z consumers. Revolve was founded in 2003 by co-CEOs Michael Mente and Mike Karanikolas. It sells merchandise through two complementary segments, REVOLVE and FWRD, that leverage one platform. Through REVOLVE, it offers an assortment of premium apparel, footwear, accessories and beauty products from emerging, established and owned brands. Through FWRD, it offers a highly curated assortment of iconic and emerging luxury brands. For more information, visit www.revolve.com.
Developed by Caruso in 2002, The Grove is one of the country’s most acclaimed shopping, dining and lifestyle destinations, offering the best mix of retail, restaurants and entertainment in Southern California. The Grove offers a welcoming park-like setting with a vibrant pedestrian streetscape and first-class retail experience that successfully marries hometown charm with high-end shopping. For more information, visit https://thegrovela.com.
Montalba Architects is an international architecture practice unifying California Modernism and Swiss precision. Founded by Swiss-American architect David Montalba (FAIA, SIA) in 2004, the practice has realized award-winning designs in North America, Europe, Asia, the Middle East and the Caribbean across luxury residential, retail, hospitality, commercial and cultural space. Montalba Architects maintains offices in Los Angeles and Lausanne, Switzerland.
SOURCE: Revolve Group, Inc.