Rosso Pomodoro, Italy’s Largest Pizza Franchise, Launches in the U.S.

by Katie Lee

Denver — Rosso Pomodoro, Italy’s largest Neapolitan pizza franchise, has launched franchise opportunities in the United States. Founded in Naples, Italy, in 1998, the Milan-based pizza chain has expanded globally to 70 locations in Italy and 140 locations worldwide including the operation of restaurants in 12 Eataly locations across the U.S. and Canada. The first two Rosso Pomodoro locations in the U.S. are set to open this month in Denver.

Rosso Pomodoro’s U.S. franchise locations will offer a fast-casual concept for authentic Neapolitan pizza and other specialties. Backed by over three decades of success and expertise across Europe, each opening will be guided by industry leading experts and professional pizzaiolos who have been perfecting the craft of Neapolitan pizza for generations. Franchise locations will showcase the full experience and theater of Neapolitan pizza making, with a patented pizza oven imported from Italy as the heart of every restaurant.

“It has long been a dream to introduce our brand of authentic Neapolitan style pizza to every corner of America,” says Nicola Saraceno, CEO of Rosso Pomodoro. “Neapolitan pizza is an artform in itself, and we take pride in preserving this centuries old legacy and heritage.”

As with all upcoming franchise locations, the local staff has undergone a robust training program led by professional fifth-generation Italian pizzaiolos. Only clean, fresh, authentic ingredients will be used to create the Neapolitan pizzas, all crafted according to the exacting requirements set forth by the Associazione Verace Pizza Napoletana certification. Rosso Pomodoro pizzas are handcrafted from dough that is proofed slowly for over 24 hours, topped with premium authentic Italian ingredients and baked in a 900-degree oven for just 90 seconds.

Rosso Pomodoro is the largest Italian-based multi-unit pizza restaurant in the world with more than 140 locations globally. The brand was founded in 1998 in Naples, Italy, the birthplace of pizza. The company is launching for the first time in the U.S. with a fast-casual dining experience. For more information, visit

SOURCE: Rosso Pomodoro

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